6 October 2006 -- Siemens Milltronics has announced a major order from Beijing Dellsonics Science and Technology Co, their distributor in China, for 988 level transmitters. The order includes 178 Sitrans LR 400 radar transmitters, which have proved popular in China and were named 'Innovative Product of 2005' by Industrial Control China. These level transmitters were purchased by Weiqiao Aluminum Technology Co, one of China's major privately-run state-of-the-art aluminium smelters, for use in their new three-phase project that has a total capacity of 600K tons, approximately four percent of the total Chinese aluminium production.
Weiqiao will install 654 Siemens radar transmitters as well as Siemens ultrasonic and capacitance transmitters at their new aluminium smelter in Beijing to help them meet their aggressive production targets.
'We're delighted that Weiqiao has selected Siemens to supply their new plant with Siemens level measurement equipment.
This order marks the beginning of what we hope will be a long-term customer relationship with one of China's major aluminium smelters,' says Andrew Blazey, Senior Marketing Director, Siemens Milltronics Process Instruments 'Previous to this order, we've supplied level measurement devices to aluminum smelters around the world, but these were supplied over several years and from many separate orders.
Looking to the future, China represents a huge potential customer to do business with, and a single order of this magnitude opens the door to future sales in this important emerging market'.
Mr Han Liqiang, head of the Weiqiao technology department, says the reason Siemens was chosen over the competitors was largely due to the Siemens reputation.
Mr Han says Siemens not only provided a competitive price and guaranteed delivery times, but also provides outstanding value in terms of service support through Dellsonics, who have been distributing Siemens products in China for 10 years.
'With the Chinese economy going full throttle, demand for aluminium will continue to rise, so smelters like Weiqiao insist on strong assurances that the equipment will be delivered on time and will operate reliably, and that top-flight support is available when they need it.
We were very impressed with the Dellsonics technical expertise, innovative approach and fast response time,' said Mr Han.
Weiqiao Aluminum Technology Co is a subsidiary of Shandong Weiqiao Pioneering Group Co, a large synthetic textile company engaged in cotton spinning, weaving, dyeing and clothing, thermoelectricity and aluminium products.
